For the Prague Biennale we have approached three artists to create works that would interpret the Mattoni brand in advertisement spaces deployed in strategic locations around the city.

We cannot ask artists to dabble in advertising as much as it would not be fit to ask authors of advertisements to create works of art. These are crafts with diverse missions and abilities. We have asked the artists who exhibit their works in our advertising spaces on the occasion of the Prague Biennale to express the spirit of the historical brand of Mattoni with the sensitivity inherent to them and with their own view of the world. As a result there are three extremely impressive and deep works of art. All address the Mattoni brand, yet they conform to a certain exclusive line of thought.

Artists:

Plamen Dejanov

Swetlana Heger

Jean-Pierre Khazem