The exploration of the globally oriented self and his or her functioning
within economic constellations is explored by Bulgaria-born and Berlin-based artist Plamen Dejanoff. Dejanoff skillfully intervenes in the
structures of global enterprises, which can be seen as a subtle
undermining of social and economic mechanisms and as a successful play with the rules set by those entrepreneurs who are willing to deal with art. Linking the artist’s persona with upper-class market products, which
happen to appear as ads on billboards or in various art magazines,
attributes Dejanoff the iconographic status associated with
media-generated stardom. By communicating his work as an artistic
service, Dejanoff succeeds in fulfilling the laws of supply and demand. This interference in the economic structures of the art market demands from the artist the skills and knowledge of a businessman and raises
questions not only about the usage of visual representation but also about a long-term positioning within the international art world.
— Walter Seidl


Selected solo exhibitions: 2003: Jan Winkelmann, Düsseldorf; Quarantine Series, Amsterdam; Palais de Tokyo, Paris; Zeitgenössisch Kunst, Leipzig; 2002: Palais de Tokyo, Paris; Pinksummer, Genova; Javier López, Madrid.
Selected group exhibitions: 2003: Money for Nothing, Artspace, Auckland; Deluxe, Monasterio del Pardo, Valladolid; Inpassing, Pavel House, Laafeld, Austria; 2002: Art & Economy, Deichtorhallen, Hamburg; Uncommon Denominator, Mass MoCA, North Adams, Massachusetts; Deluxe, Sala de Exposiciones de Plaza de España, Madrid; There is a Light that never goes out, Villa Galvani, Pordenone, Italy; S.O.S., MAK, Vienna; JRP Editions, Joao Graca, Lisbon.